Lexus Moments with Sanrio Making Sweet Memories Stick
Lexus Moments with Sanrio
Making Sweet Memories Stick
Lexus Sandwich Crackers has launched a special edition in collaboration with the global icon of joy, Sanrio, turning snack time between mothers and children into sweet memories that will always be cherished.
Jakarta, October 16, 2024 – URC Indonesia brings joy in every bite with the special edition of Lexus Sandwich Crackers, in collaboration with Sanrio characters, as part of the “That’s A Lexus Moment” campaign. This collaboration introduces packaging designs featuring Hello Kitty and her friends like My Melody, Keroppi, Bad Badtz-Maru, Kuromi, and more, inspiring more meaningful bonding moments for Indonesian mothers and children.
Sanrio characters, known for symbolizing joy, friendship, and innocence, perfectly align with Lexus’ values as a snack that enriches simple yet meaningful moments in everyday life. With all the Sanrio characters on board, the hope is that each Lexus product will bring a spirit of togetherness, joy, and a strong emotional bond between families.
“This collaboration with Sanrio is more than just beautifying snack packaging; it’s part of our mission to strengthen the relationship between parents, especially mothers and children, through small quality moments that, although simple, can be remembered for a lifetime,” said Rachmawati Sutarto, Marketing Director of Universal Robina Corporation Indonesia. “We are thrilled to bring Sanrio’s iconic characters that not only evoke nostalgia for mothers but are also loved by their children. Thus, we hope Lexus biscuits can help mothers and children bond even more.”
To celebrate the launch of this special edition, Lexus is holding a talk show with child and adolescent psychologist Anastasia Satriyo, discussing how to use simple moments like snack time to strengthen the quality of relationships between parents and children in everyday life.
“Time constraints are not really a barrier; what’s more important is how we give meaning to those simple moments to connect and bond with our children. When we want to give advice or when the child seems eager to share, we can put down our gadgets, engage them in conversation, and listen closely to how they express themselves. Snacking can be added to lighten the atmosphere. The focused attention we give, even if just for 5 minutes, provides a sense of security and warmth from the family that can help children manage their emotions and develop positive character,” she said.
With a perfect combination of sweet, crunchy, and savory, Lexus offers a special experience for parents and children. This product allows them to express themselves, communicate, and enjoy meaningful moments of togetherness.
Lexus is available in a variety of options, such as sandwich crackers, cookies with chocolate chips, and chocolate cream-filled biscuits. Cream varieties, including Chocolate, Cheese, and Peanut, add warmth to their daily routines.
The special Lexus and Sanrio characters edition is available at various stores across Indonesia, with attractive packaging featuring limited edition Sanrio characters stickers to add joy to every bite. Don’t forget to visit the exciting Lexus Sanrio events at AEON BSD Supermarket, Market City PIK, and HERO Pondok Indah Mall and Puri Indah from End October to December 2024.
For more information about the #That’sALexusMoment Sanrio Edition, visit www.urc.co.id, Instagram @munchysindonesia, or contact us at info@urc.co.id.
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About PT. URC Indonesia
- Universal Robina Corporation (URC) Indonesia is part of Universal Robina Corporation (URC), one of the largest companies in the Philippines, produced branded consumer food and beverages. It has various brands available in the Southeast Asian and global markets, under the well-known Jack ‘n Jill brand. URC Indonesia has been established since 2002, producing snack brands such as Piattos, Cloud9, Poppins, King, Lexus, Oat Krunch, and Munchy’s Crackers.