Profile

Universal Robina Corporation (URC) is one of the largest branded consumer food and beverage product companies in the Philippines. The company has a significant, and growing presence in the ASEAN markets. It is among the Philippines’ pioneers in the industry. It has been operating for over 50 years since Mr. John Gokongwei, Jr. established Universal Corn Products Inc. in 1954, a corn starch manufacturing plant in Pasig City.

URC is engaged in an array of food-related businesses, including the production and distribution of branded consumer snack foods and beverages; commodities such as sugar and flour; and agro-industrial businesses mainly farming, animal feed, and other related products.

URC has established itself to be the trailblazer in manufacturing through best-in-class technologies and processes. It has unswervingly showcased its innovation and excellence through ground-breaking products to the ASEAN market and wide distribution networks in both modern and traditional channels.

Mr. John envisioned URC to become a premiere food and beverage player across the ASEAN region with strong market position. URC products are also exported to other markets like the US, Europe, Japan, Korea, the Middle East, and in West African countries like Ghana, and Nigeria through our URC Thailand office. In 2014, URC has expanded its venture as URC Oceania to New Zealand and Australia, but later exited the business in 2021.

URC has built three strong regional brands over the years— Jack ‘n Jill for snack foods. URC snack brands in Indonesia are Piattos, Poppins, Chiz King, Roller Coaster and Cloud 9. URC also has launched its newest biscuit brand, Magic.

URC’s key to success has been attributed to building strong brands, robust product innovation pipeline, and world-class manufacturing and supply chain capabilities. URC will continue to transform and delight consumers in line with the changing competitive dynamics, and growth opportunities in Asia.